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Thanks for dropping by the Interpretive Exhibits' "Listening Lounge," the first tradeshow industry podcast! That's right, this exhibit industry podcast is where you'll get to eavesdrop on conversations with tradeshow industry experts. It's a great way to soak up knowledge and insight - just by listening in. Check out our archives below - we offer nearly two hours of solid tradeshow industry conversation and information.
Archive of previous podcasts: February 4, 2009: Ken Newman, Magnet Productions in San Francisco. Ken has been doing tradeshow presentations for 25 years, and just recently returned from a big show where, lo and behold, traffic was great and his client brought home more leads from last year. Ken's a terrific, talkative guy and discusses what it takes to put on an effective tradeshow presentaiton. And to think we met on Twitter: Ken Newman on Twitter and IE's TradeshowGuy on Twitter. or stream it now!
December 9, 2009: Magic Seth, Technological Magician. Magic Seth does magic in an unusual way, using today's technology - cell phones and computers - to help draw people into a tradeshow booth. He also works with companies to help them create new ways to view product creation and marketing. Check out MagicSeth.com. or stream it now!
October 30, 2008: Rich Erschik of LeadsToSales.com discusses his follow up methods on leads gathered at tradeshows. Given that about 80% of leads are left on the sales room floor, Rich feels it's critical to have a method of follow up that gets warm leads into the hands of the sales folks. Rich is also available at RichardErschik.com. or stream it now!
May 15, 2008: Tradeshow lead follow up. Joyce McKee of Let's Talk Tradeshows discusses what it takes to effectively follow up on leads gathered at tradeshows. Check out her website for free tradeshow marktgeting materials, including a free white paper "How To Thrive - Not Just Survive - In This Economy With Brilliant Marketing" or stream it now!
January 22, 2008: Tom Bowman discusses his experiences as his company Bowman Design Group creates exhibits on global warming. He's also a passionate speaker and advocate for constructive action to slow the warming. Tom takes time to talk about 'greening' the exhibit world and offers a handful of good and unusual ideas. or stream it now!
December 22, 2007: A look at 'green exhibiting...' as we speak with Brian Hart of Ivey Graphics, who has spent the past 18 months as the champion of 'greening' up the graphics at Ivey. Brian discusses materials, inks, processes, roadblacks, and much more in this informative interview. Brian invites you to grab his graphic sample kit by calling him at 1-800-543-6273 or dropping him a note at bhart (at) ivey.com. or stream it now!
November 28, 2007: What is 'green exhibiting'? How can you be a more eco-friendly tradeshow exhibitor? We chatted with Amy Spatrisano of Meeting Strategies Worldwide of Portland, Oregon to get answers to this engaging and popular question. or stream it now!
September 17, 2007: What does it take to attract people at your tradeshow booth? Anders, the infotainer at www.andersmagic.com, explains his approach to creating a crowd - and bringing in more leads and a higher tradeshow ROI for his clients. or stream it now! 
June 28, 2007: Are you interested in promoting yourself or your business by speaking at tradeshows and conferences? Then listen to this interview with author and public speaker David Meerman Scott and pick up some good tips and insight into what it takes to succeed. Check out David's website and books at his blog: Web Ink Now. or stream it now!
May 11, 2007: Do you engage with prospects and clients on the tradeshow floor or in other sales situations? If you've ever stumbled trying to explain a complicated concept, have you ever pulled out a good metaphor? Author Anne Miller discusses her new book "Metaphorically Selling" in which metaphors are use to 'cut to the chase' in describing a complex situation. or stream it now!
March 15, 2007: What's it like to be a first time exhibitor? Well, if you're American Easel of Salem, Oregon, your first time as an exhibitor at a tradeshow is a pretty good place to be. Tammy Forcier of American Easel (a client of Interpretive Exhibits) discusses her upbeat experience as a rookie exhibitor. or stream it now!
February 7, 2007: Showing off your products or services with a professional live presentation. Pro presenter Heidi Miller of Heidi Miller Presents.com discusses her experience in live trade show presentations, and the pros and cons of deciding to do a live presentation. She also shares tips on making a live presentation work. or stream it now!
January 24, 2007: What's an IMPACT MOVIE? We find out what it is and how it can help you in your tradeshow marketing when we talk with Angel Vision Technologies founder Mike Jingozian. or stream it now!
January 11, 2007: Public-speaker-for-hire Mike Marchev talks about his experiences as a public speaker and offers advice and recommendations for those who want to move into or improve their public speaking. or stream it now!
December 14, 2006: What's a 'tradeshow Swiss Army knife?' What's the best way to qualify your audience? How do you prevent your company from becoming one of the thousands that fail to adequately follow up on tradeshow leads? All this and more from Mitch Tarr, a tradeshow marketing consultant from Vancouver, BC in this edition of The Listening Lounge. or stream it now!
December 6, 2006: Are you 'approachable?' We chat with the expert on approachability, Scott Ginsberg, also referred to as 'The Nametag Guy.' Scott's been wearing a nametage 24/7 for over five years. Check out his website at HelloMyNameIsScott.com. or stream it now!
November 22, 2006: What does it take to be 'Good in a Room?' We found out some great tips from Stephanie Palmer of "GoodinaRoom.com" in this engaging interview. or stream it now!
November 6, 2006: In this tradeshow podcast 'Conscious Communication' specialist Dr. Rick Brinkman brings his expertise to bear on the unique communication and selling platform of the tradeshow floor. or stream it now!
October 30, 2006: "Tradeshow Tips for the Introvert" was the name of an article by Doug Stern that caught my eye. So we chatted about ways to maximize your tradeshow appearance even if you really don't want to stand in a tradeshow booth all day handing out brochures and giveaway items. Is there really a better way? or stream it now!
September 29, 2006: An engaging and interesting chat with Marty Smith, head of Ethnometrics, Inc., an audience-analysis company. A look at how audience measurements and analysis is affecting the tradeshow industry. or stream it now!
August 3, 2006: Interview with author Marlys K. Arnold of ImageSpecialist.com about travel and her new interactive CD-ROM book "Pack Your Bags!" or stream it now!
May 22, 2006: Jerry Schneider of Position Marketing discusses the pros and cons of using tradeshow giveaways, and how to choose what works best for your company and current show. or stream it now!
April 6, 2006: Listen and learn about event management and individual promotional events for companies - sort of the other side of the tradeshow industry - from Kim Kopetz, the VP of Business Development for Opus Solutions of Portland, Oregon.
or stream it now!
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